IDENTITY DESIGN

The Mysterious Book Shop

Located in mid-town Manhattan, The Mysterious Book Shop is the oldest and largest mystery specialist bookstore in the world. Specialising in Mystery Fiction they stock the finest selection of new mystery hardcovers, paperbacks and periodicals.

The new identity I created plays with the concept of reveal and conceal and is built around the overuse of the question mark and exclamation point. With a simple colour palette, the visuals are mostly typographic.

The Interrobang is the key to visually signify the combination of literature with shock and mystery. It symbolises the experience of reading a mystery novel, from curiosity to shock.