The Ajanta Caves
However, despite being a UNESCO World Heritage site, Ajanta Caves do not have a brand identity. I wanted to create a visual system for the caves by treating it like a gallery for Indian Traditional Art. I aimed to form a strong way-finding system by developing individual icons for each cave, expanding on it and creating a robust set of symbols and a map to provide more information for visitors. The map also comes with a little flashlight to help visitors navigate their route within the darkness of the caves.